Featuring Apple and Adobe

Setting Context

It was a huge win for web consumers when Apple took up the cause of protecting user privacy. Since 2017, the company has steadily improved the Intelligent Tracking Prevention (ITP) feature in WebKit, the engine that powers the Safari browser across its devices and operating systems. Other browsers, like Firefox and Brave, have extensive tracking prevention and an astonishing 55% of users globally use ad blockers that take this sort of prevention even further. …


Across brands, agencies, publishers, SSP’s, DSPs, and CDPs, the ad tech industry has invested billions of dollars to find the right audiences, place media, and analyze results in an efficient manner. “Easy” is a word that comes to mind when one thinks of the Programmatic Media Practice.

However, “easy” has come at the cost of consumer privacy. As privacy awareness has grown, Apple and Google have taken the opportunity to invest in privacy-protecting platform commitments that are rewriting the ad tech landscape.

At the same time, over the past few years, privacy-focused users have been actively blocking ads, and a new breed of browsers now do that by default. Those users alone represent a data loss of 40–45% of traffic. Additionally, platform changes by Safari and Firefox disallow third-party cookies and IDs, creating a significant gap in ad technology. …


The world’s first client computed, privacy by design, product analytics SDK for application and web developers.

Recommended pre-reading

  1. Privacy has muscle at the device edge
  2. Privacy by trust vs. Privacy by design
  3. Kiss: making privacy by design easy

Next turn of technology

The next generation of internet and technology is not about new functionality, but mostly about how to re-invent existing technology for a privacy centric world. The same toolkits and the same workflow, but adjusted for privacy by design where we respect the notion of someone’s private data. And we are much closer to that reality than we think.

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Source: Techopedia

We have to change; not just for our sake but for the sake of our children. That change needs to happen now!

The future is First…


KISS principles

KISS: keep it simple, stupid. It is the paradigm that drives the mindset of big tech. That is how we got to this consumer experience where big tech has put us to sleep while invading our four walls without us even noticing. The example of OnePlus App is a classic way to understand why our smartphone was subsidized to start with; very much like it, all services that are free essentially make us the product — essentially, there is no such thing as free.

The same principles apply as we, in the tech industry that created these issues, in the first place, drive the change to reign in big tech’s worst practices. Any sea change is going to have to align to the same principles — if you can’t make a privacy-by-design product simple and provide parity features, it would be hard for users or enterprises, alike, to switch. …


Valuing consumer privacy

The topic of consumer data privacy needs no introduction. We have hit a stage in technology development where ensuring that users data stays in user control is both critical and necessary.

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Consumer opt-in does not work

A ton of business logic is built on the notion that data can be collected via a single policy acceptance — this makes changes hard for service providers.

Currently, the onus is on the user to opt-out of services, while providers get away by publishing privacy notices that consumers fail to fully read or comprehend. Users also do not realize that personal data like their IP-address, their exact GEO location, their cookie-ids, and their smartphone advertising IDs can all lead to them getting tracked via other 3rd party providers. …


Privacy is inversely proportional to data collected

We have become a data driven economy with a massive thirst for granular data points, enabling technology and business to accelerate. Data is collected and collated in the cloud via privacy notices that consumers never read; and definitely without consumers knowing who is seeing their data or how it is being shared.

A look at the article by Bernard Marr makes your mind numb with the scale of data collection. …

About

The Blotout team

Privacy at the edge!

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