The Hypocrisy in Privacy

Setting Context

It was a huge win for web consumers when Apple took up the cause of protecting user privacy. Since 2017, the company has steadily improved the Intelligent Tracking Prevention (ITP) feature in WebKit, the engine that powers the Safari browser across its devices and operating systems. Other browsers, like Firefox and Brave, have extensive tracking prevention and an astonishing 55% of users globally use ad blockers that take this sort of prevention even further. Reading the times, the team responsible for Chromium — the core of Google’s Chrome browser, which has 65% market share — has itself committed to eliminating third-party (3P) cookies by 2021.

The end of 3P cookies and the side effects

As the world came to realize the potential abuses of user tracking, particularly after GDPR and especially after Cambridge Analytica, browser platforms like Brave, Firefox, and Apple made no-tracking browsing the default.

A dirty secret about Apple and Adobe

There are workarounds, however.

Why this is a big deal

Oh, the hypocrisy

Apple made it clear that it was willing to enact and enforce its tracking prevention philosophy, regardless of the cost, in order to protect users. But when it came to its own site,, it was willing to bend the rules, and opened a security hole in the process.

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Privacy at the edge!

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